Efe Gokce: How to Prepare Your Press Release/Media
Efe gokce has nearly 20 years of experience in the Press and Media industry. He is a specialist in printed and visual themes.
A press release brings information to the attention of the press and broadcast media, and in turn the public, generating publicity. The following guidelines should help you on your way.
• Include basic information. The release should answer the questions: who, what, when, where, why and how.
• Get your story across early. If your first sentence or paragraph is obscure, complicated or boring, journalists probably won't bother reading on.
• Keep the release concise - one side if possible, and no more than two.
• Avoid jargon, acronyms and abbreviations unless they are generally well-known by your target audience.
• Include quotes - draft them yourself if need be, but always get them approved!
• Don't make misleading statements.
• Make sure your subject and style suit the target audience.
• For events, give a precise timetable and location, including clear information on any opportunities for photos and interviews in a 'Note to Editors' at the end of the release.
• Give the release a short title. The purpose is to attract interest so make it clear and self-explanatory.
• Put the date on the release.
• Always include a contact name and phone number, an email and web address for further information.
• Use double or 1.5 lines spacing to make the release easier to read.
• Check with all those involved for factual accuracy.
• Check spelling, grammar and punctuation.
• It is always more effective directing your pitch to the editors as they decide on what is newsworthy information.
• The journalists are usually assigned different stories though they can recommend your story if they are approached.
• The equivalent in the media will be the producers of radio shows and TV programmes.
When
• The best time to approach a journalist isn't just before he is due to submit his stories.
• It is advisable that you send your pitch through email and follow up by a call. It may take a few more days before the journalist get back to you if your story isn't about a event.
What
• Ensure you have a press release with all the supporting information. Key personnel's contact preferably with their LinkedIn profiles.
• Photo, drawings and other visual information should be linked from a social media file sharing site. This is to enable the journalist to conduct further background research to your story.
https://www.facebook.com/efe.gokce.967
https://tr.linkedin.com/in/efe-g%C3%B6k%C3%A7e-330332185
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